Category: Consumer Insights

The best ROPO strategy for retailers is one that takes advantage of a pre-built customer base to boost their sales. In order to achieve this, you need to make your…

Implementing ROPO into your promotional strategy is crucial to succeed. ROPO is the modern trend of researching products online and buying offline. Customers conduct research online, check product reviews, and…

The ROPO effect is an increasingly important part of the marketing mix, but many omnichannel marketers fail to use this strategy. In fact, this type of analysis is less than…