Category: Digital marketing

If you have doubts about whether Instagram is a good option to publicize your business, you are in the right post. The North American platform that was born in 2011…

TikTok is the social network of the moment. Since its appearance in 2016, its growth has been unquestionable. It currently has 1 billion monthly active users and is the seventh…

The cookieless era is here to stay, and retailers and brands are already changing the way they are collecting data, building audiences, and delivering experiences. For more than two decades,…

Besides search engine optimization, display advertising is also an excellent tool for gaining visibility on websites. Display advertising works by displaying advertisements on web pages that are relevant to the…

The lines between offline and online are blurring, bringing new challenges for the retail industry. The digital transformation has had an effect on consumer behavior and their shopping habits, causing…

Why is hyperlocal marketing so important for retailers? Changes in consumer behavior have highlighted the need for being hyperlocal. According to Google, over the past year the search term “shops…

During the last year, the adoption of digital channels by consumers has accelerated. New forms of shopping have emerged, causing a great impact on the retail industry. Digital marketing is…