Category: Digitalization

Paper or digital catalogs? If you’re a retailer, catalogs are essential in your promotional plan. It’s well known for its power to influence purchase decisions. Currently, 72% of people said…

One of the most powerful tools in your promotional plan is the catalog. The catalog’s content can be distributed through different channels and formats allowing you to reach a broader…

The catalog has always been an essential part of a retailer’s marketing mix. Throughout time it has proven to be an effective format to captivate consumers, influence their shopping decisions…