Ebooks Drive-to-store guide for retailers: How to drive more traffic to your store

Drive-to-store guide for retailers: How to drive more traffic to your store

Drive-to-store refers to marketing campaigns that look to increase foot traffic to stores. Drive-to-store campaigns are an innovative way to adapt to consumer behaviour by integrating digital communication with physical stores.

guía drive-to-store campañas de marketing digital
guía drive-to-store campañas de marketing digital

In this guide you will learn

  • What is a drive-to-store campaign, and how can they help retailers guide consumers to their physical stores?
  • What are the main benefits of implementing a drive-to-store strategy?
  • How to develop a drive-to-store strategy and how this data-driven approach can help retailers gather insightful information about their consumers.
  • How to analyze your drive-to-store campaign correctly and the metrics retailers should be evaluating.