Ebooks Drive-to-store guide for retailers: How to drive more traffic to your store
Drive-to-store guide for retailers: How to drive more traffic to your store
Drive-to-store refers to marketing campaigns that look to increase foot traffic to stores. Drive-to-store campaigns are an innovative way to adapt to consumer behaviour by integrating digital communication with physical stores.
In this guide you will learn
- What is a drive-to-store campaign, and how can they help retailers guide consumers to their physical stores?
- What are the main benefits of implementing a drive-to-store strategy?
- How to develop a drive-to-store strategy and how this data-driven approach can help retailers gather insightful information about their consumers.
- How to analyze your drive-to-store campaign correctly and the metrics retailers should be evaluating.