Ebooks The Retailer’s Guide to Geomarketing

The Retailer's Guide to Geomarketing

Geomarketing is a powerful tool for retailers to bring more customers to their stores. Discover its key concepts, benefits and how retailers can use geomarketing through examples.

In this guide you will learn

  • What is Geomarketing and how retailers can use it to efficiently impact their target audience
  • What is the difference between geofencing, geotargeting, and beacons and when should they be used
  • How can retailers reduce costs and optimize their digital marketing campaigns using geomarketing
  • How can retailers put into practice a geomarketing strategy