Besides search engine optimization, display advertising is also an excellent tool for gaining visibility on websites. Display advertising works by displaying advertisements on web pages that are relevant to the content of the pages. Some of these ads are called banner ads. Some of these ads can be banners or pop-ups. Their effectiveness depends on the design and distribution in the display network.
Display ads can be designed in many ways. They can be simple or complex, but they should still be eye-catching and informative. The text should be brief and easy to read. It should include high-resolution images that are readable, and the logo should be clear and bold. The most important part of a display ad is its call to action.
Display advertising must be eye-catching, clear and direct. Its design and call to action are the key elements to increase CTR.
A good example of display advertising are Facebook and Google ads that show a product or service. These ads are usually highly visible and are often seen by millions of users. They also have a very high click-through rate, which means they have a high conversion rate.
How to measeure digital campaigns
The success of display advertising is measured by the number of clicks per impression. Its objectives can be diverse: increase brand awareness, increase sales or acquire leads. In short, the goal is to make your ads more effective. To do this, it is important to constantly monitor the campaign. Continuous optimization is a must.
Display advertising has several formats. It is usually used in the TOFU phase, i.e. at the top of the funnel. It can be as simple as a banner or as complex as a video, but it must be effective in raising brand awareness.
CTR or click through rate
The CTR, also known as click through rate, is the total number of clicks that an advertisement obtains in relation to the total number of impressions it accumulates. It is a metric that is always expressed as a percentage and is used to measure the performance of digital campaigns. It is calculated by dividing the total number of clicks by the number of impressions multiplied by one hundred.
CTA or call to action
The CTA, or call to action, is any element found in advertisements, web pages, emails, etc. whose ultimate goal is that the user ends up performing the desired action. They are usually “buttons” or “links” that encourage the user to click. For example, filling out a contact form, downloading an ebook or making a phone call.
Top ways to improve your digital strategy
One of the best ways to improve the performance of your display advertising campaigns is to measure your impressions. The number of impressions means how many people actually saw your ad. The more impressions you have, the more likely people are to convert. In turn, your audience can increase your sales. The more people who see your ad, the more you can leverage it to maximize your digital marketing strategy. You can also use it to target potential customers.
Display ads are an effective way to generate leads and brand recognition. However, they can also be used for generating brand awareness and fostering loyalty. For this reason, it’s important to choose your display ads carefully. These ads should be tailored to your target audience. A high-quality ad will have a positive effect on your sales and your ROI. If you choose your ad wisely, you’ll have better chances of attracting customers.
To track your results and make sure your ad is a success, you should select a display ad network. You will need to choose a specific vertical for your campaign and opt in to their network. Then, your ad will be shown on a wide range of websites. The aim is to convert this traffic into paying customers. This is the main benefit of display advertising. If you want to attract visitors to your website, then your ad should be relevant to their needs and interests.
What you need to know when it comes to display advertising
When it comes to display advertising, the most important thing to remember is not to overwhelm the user. Often, people feel overwhelmed by too many ads, and this can mean rejection by the user. Therefore, a display ad should show information that is relevant to the user.
Regardless of the format chosen as an ad, it must meet certain requirements. It must be clear and direct, have the information of interest to the user (price, product name, remaining units, etc.), be eye-catching and have a well-defined and visible CTA.
Even so, a well-defined ad does not necessarily imply good results. It must be part of a comprehensive strategy. For example, if the ad redirects users to a landing page, it must be well optimized for conversion.
