How Kiabi increased visits to physical stores

Nowadays geotracking technology allows to gather relevant information such as the average time spent by customers at the point of sale, the number of store visits per user who consulted the online catalogue, the average distance travelled to the store, and much more. All this information can help to make retailer marketing campaigns even more efficient and focused on results, which in turn allows better understanding of consumer behaviour and allows retailers to make the right decisions to reach both business and marketing objectives.