Know the top and new digital marketing trends

The use of location data has been on the rise, but the challenge many retailers encounter is how to use this data effectively. Consumers are adopting new digital channels, and…

The lines between offline and online are blurring, bringing new challenges for the retail industry. The digital transformation has had an effect on consumer behavior and their shopping habits, causing…

Why is hyperlocal marketing so important for retailers? Changes in consumer behavior have highlighted the need for being hyperlocal. According to Google, over the past year the search term “shops…

Why is customer loyalty important? Customer loyalty is important for retailers and brands because it ensures them a recurring customer. Loyal customers aren’t easily influenced by price or availability because…

One of the most powerful tools in your promotional plan is the catalog. The catalog’s content can be distributed through different channels and formats allowing you to reach a broader…

If you’re reading this, you’re probably wondering if you calculate the increase of in-store visits deriving from your digital marketing campaigns correctly. According to Deloitte, 78% of consumers who have…

During the last year, the adoption of digital channels by consumers has accelerated. New forms of shopping have emerged, causing a great impact on the retail industry. Digital marketing is…

The catalog has always been an essential part of a retailer’s marketing mix. Throughout time it has proven to be an effective format to captivate consumers, influence their shopping decisions…