Of consumers consider physical stores a vital element in the shopping experience (1)
What is it Drive-to-store?
Drive-to-Store is the combination of digital marketing campaigns with the goal of driving more customers to physical stores, in particular customers who have previously been impacted by an online campaign. It pursues the optimization of results through personalized content.
The offline and online world complement each other under a single goal: to increase consumer traffic to stores. These types of strategies allow you to impact potential and highly qualified customers at the most appropriate time to guide them to the physical point of sale. Thus, you can improve the shopping experience of consumers while achieving an increase in foot-fall.
Who visited a physical store had previously performed an online search (2)
Of smartphone users expect to obtain immediate information (3)
Increase in online searches for the option "a store near me" in the last two years (4)