The catalogue has always been a marketing staple used by retailers to reach and engage with their audience. The recent shift to online has made the digital catalogue a fundamental piece in a retailer’s promotional plan. Nowadays, retailers are facing the challenge of reaching a growing online audience and delivering a personalised omnichannel experience.
Did you know that 88% of in-store purchases were preceded by an online search? The use of interactive catalogue formats helps marketing leaders provide nowadays consumers with a seamless shopping experience between online and offline.
During this actionable and information-rich 30-minutes you will discover:
- Why the catalogue is the fundamental piece in your promotional plan
- Why you should invest in a digital catalogue
- How to create engaging online content
- Which key digital catalogue insights to keep in mind
In this webinar you will learn how to create engaging online content and give your consumer an excellent user experience through the digital catalogue viewer.