DRIVE-TO-STORE STRATEGY

Attract more customers to your stores

Reach your ideal consumer impacting a highly qualified audience at the right time and place of the customer journey.

How Drive-to-store strategy can help you increase footfall traffic and conversions? 

Optimize your digital campaign results with a ROI driven strategy through personalized content, hypersegmentation, and advanced analytics.

Reach audience hypersegmented

Reaching a highly qualified audience based on its behaviour with the right message at the proper time is the most effective way to bring more clients to your stores. 

  • Online and offline customer behavior segmentation
  • Multitouch strategy along the customer journey
  • Geoprofiling

Deliver personalized content

Did you know that marketing leaders who use customer data to personalize their promotions get an 85% increase in sales and more than 25% in gross margin*? Drive-to-store strategy let you create a personalized message for your clients based on:

  • Interactions with your promotions or similar offers
  • Similar stores visits
  • Online searches for products in your category

*Google

Take your decisions based on data

Drive-to-store campaigns offer you precise evaluation of the digital impact in your physical store by collecting data through GPS and Wifi geolocation so you can: 

  • Control KPIs of your campaign on real time
  • Improve your digital marketing campaigns performance
  • Cost savings and ROI optimization¬†
  • Easily optimize your budget based on your campaign results

 

Tiendeo has helped us to build a specific and personalised product flow per store and per client in order to transform this audience into in-store traffic. What we value most about our collaboration is the complementarity of the audiences that help us increase our reach and generate maximum digital impact.

Alban Scheuniger, Digital Marketing Director at Casino Group

DRIVE-TO-STORE STRATEGY